Interview Zone - ITB Berlin "Open for Change"

Travel And Tour World catches up with Deborah Rothe, Exhibition Director, ITB Berlin sheds light on the unprecedented changes in the first in-person edition of the world's largest tourism trade show in 2023.

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Rothe also provides valuable insight to her plans to further develop the grand trade show.

Travel And Tour World: 2023 marks the first in-person edition of ITB Berlin since the pandemic began. Is there any significant change in the world’s largest tourism trade show?

Deborah Rothe: With the motto of this year’s ITB Berlin “Open for Change,” the world’s leading travel trade show celebrates its live comeback from 7 to 9 March in Berlin. As a pure B2B show it now has a duration of three days for buyers, trade visitors, exhibitors and media. There are also novelties in ticket purchasing: From 2023, this will only be possible digitally. Members of the leading travel associations will also benefit from special conditions, and those who cannot attend live will have the opportunity to purchase a fully digital ticket.

Our new online platform ITBxplore accompanies the live event and offers various networking options and live streaming in combination with show details such as product, exhibitor and event overviews. Also, new this year, are our “Business+ Lounge” in Hall 7.2a and “Business Satellites” at three different locations on the show grounds. ITB Berlin exhibitors can book the hybrid studio in Hall 5.3 for their own press conferences or product presentations. The HOME OF LUXURY by ITB will be celebrating its premiere in the Marshall Haus.