MALDIVES NAVIGATES PANDEMIC CHALLENGES: Evolves into a Destination for All
Travel Trade Journal|March 2023
The Maldives is a nation of over 1,000 islands located in the Indian Ocean. Known for its crystal-clear waters, vibrant marine life, and luxurious resorts, the Maldives has become a popular tourist destination in recent years. However, with the COVID-19 pandemic causing travel restrictions and shutdowns worldwide, the Maldives, like many other tourist-dependent economies, has faced challenges in keeping its tourism industry afloat. In this article, we'll explore how the Maldives has navigated the pandemic and hear from Fathimath Afra, Chief Marketing Officer, Maldives Marketing and Public Relations Corporation, about the strategies that have been implemented to keep the tourism industry going during these difficult times.
Vartik Sethi
MALDIVES NAVIGATES PANDEMIC CHALLENGES: Evolves into a Destination for All

The Maldives is a well-known and popular destination for honeymooners and couples, but in recent years it has transformed itself into a destination that has something for everyone. Fathimath Afra, Chief Marketing Officer of Maldives Marketing and Public Relations, during SATTE 2023, shared some insights into how the Maldives is evolving as a travel destination.

One of the things that sets the Maldives apart from other destinations is that it is always working to stay ahead of the game. Speaking to Travel Trade Journal, Afra shared, “The secret behind this is that we never stop working even during the pandemic we made sure that Maldives is safe and visible to the world.” The country has a lot to do to keep the momentum going, especially since India is their biggest market.

The Maldives’ Continuous Evolution 

The Chief Marketing Officer also spoke about the Maldives’ efforts to spread awareness and cater to tier 1 and tier 2 cities. The country is no longer just an exclusive and high-end destination; it is now promoted as a luxurious destination with many options and experiences. The Maldives has a range of accommodation options, including the one-island, one-resort concept, local islands, and hotels, each offering a different experience.

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