India's Significance
Saffioti began by emphasising the importance of the Indian market to Western Australia's tourism sector. The region sees India not only as a significant source of potential growth for inbound tourism but also values the strong cultural and community ties due to a substantial Indian diaspora residing in Western Australia. "India's a huge and a very important market for us," Saffioti stated, "It is my number one mission to try and increase tourism from India," signalling a strategic focus on this expanding market.
Enhancing Air Connectivity
A major facet of Western Australia’s strategy to capture a larger chunk of tourists is through improving air connectivity between India and Western Australia. With Perth and Sydney Airports already increasing links to Asian countries, Saffioti detailed ongoing efforts to strengthen transport links, including collaborations with local airlines to facilitate travel within Western Australia. The recent introduction of a new rail line to the airport has also enhanced accessibility and convenience for tourists. She also highlighted that the introduction of Nexus Airlines has simplified travelling within Western Australia. Moreover, improvements in air connections between Perth and regional parts of Western Australia have equally contributed to ease travel.
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