Memories of COVID evoke spine-chilling disturbances within the travel industry. This industry perhaps bore the maximum impact of the pandemic and is at least a year away from returning to pre-COVID normalcy. This period impelled the industry to go back to the drawing board to plan and redraw the roadmap for the future.
The unpredictability of the future impels all businesses to be provisioned with checks and balances to cater to contingencies. The suddenness and magnitude of devastation unleashed by the pandemic were unprecedented in modern history, and its unfathomable impact created a devastating impact on the entire world. No exigency plans were ever formulated to cater to such a situation of distress.
Other than emergency travel, the travel industry, on the whole, remained frozen. Slowly isolated pockets started opening up, and the smart entrepreneurs were back in the game.
Q How challenging was the time for your organisation?
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