BrandKnew Magazine - February 2017

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January has just whizzed past and now we enter the month of Valentine where our love affair with all things brands and branding continues unabated. Not unlike earlier issues, this edition too is feature rich. Right from how Advertising is tackling the Anti Muslim attitudes(and rightly so) to Marketing Trends that we can expect to see in 2017.Not exactly espionage but the feature on how brands can capitalise on Competitive Market Intelligence is really worthy of soaking in.The creative community and all marketers will find the article on What is Common to both Beyonce and Shakespeare and their Key to Creativity very uplifting.Contrary to predictions, it’s no time to write an Obituary for Email Marketing just yet as the feature on the same will share and testify. We have all been through this(and continue to do so) but relief is at hand. The story on how to avoid Death By PowerPoint will be an eye opener. Often neglected(thinking inside the box os needed here), in this issue we tell you how your Employees can become your best Brand Ambassadors. For those obsessed with User Interface Design, we take a blast from the past and feature The Best and Worst of UI in 2016. There is bags more as you dig deep and I wish you happy and fruitful engagement with the February edition of BrandKnew. Au Revoir till the next.

BrandKnew Magazine Description:

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.