BrandKnew Magazine - December 2017

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It’s that time of the year when we bid as the French say it au revoir to what has been a momentous year for the world of branding and marketing. 2018 promises a lot and we do take a look at what CMOs have to say about the technology trends that will dominate in the coming year. Since disruption and tectonic shifts have become routine,we examine in this issue why the future of Ad Agencies in the times to come will not be Advertising at all. VR has been a story waiting to be told and now at the cusp of critical mass eruption and we look here how Socialization will take the technology mainstream. A related article on how budget headsets will change the VR landscape would also find serious interest with brand marketers. For the purists, in these days of influencer marketing, the feature on how to master branding will be like manna from heaven. We also take a deep dive into why not all influencers are created equal. It’s said the ‘automobile ‘ is going to be the most significant marketing destination in the future and the article on Marketing in a Driverless World will bear testimony. There is heaps more to soak in and all of us here at BrandKnew look ahead to continuing this exhilrating journey with you in the New Year as we wish you and yours the very best for 2018. Till the next…

BrandKnew Magazine Description:

We are in an eco system of deficit and surplus. There is deficit of trust, time, attention and resources. There is surplus of products, goods,services & information. How do brands stand out and create the all important emotional connect with consumers? What does it take for a brand to ensure customer loyalty in an over commoditised world? In an era where new age brands are getting valuations several exponential times over far more established,old world brands, what is your strategy? How do you tackle customer infidelity? BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.