Campaign India - July 24 2015Add to Favorites

Campaign India - July 24 2015Add to Favorites

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In an in-depth interview, we ask Sir Tim Berners-Lee why thinking pixels and machines stand to change everything. We ask if creatives' standing (still) hinge on awards. Viacom18’s Ferzad Palia and MediaCom’s Debraj Tripathy debate whether subscription can fund premium English entertainment TV. In a special feature, we celebrate the commonalities in festive advertising from across the world. Dave Trott points out why big data is not the answer. Gokul Krishnamoorthy pleads with brands to not dilute their core, to grow. And we ask: if Amitabh Bachchan should endorse DD Kisan for free, should media carry the ads pro bono too? Read on.

Campaign India Magazine Description:

出版社Haymarket India

カテゴリーBusiness

言語English

発行頻度Fortnightly

In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.

Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country

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