Campaign India - August 07 2015
Campaign India - August 07 2015
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Cheil’s Wain Choi speaks up on the sidelines of Cannes Lions 2015, explaining Samsung’s move from functional product advertising to ‘Launching People’. Ashwani Singla of Astrum and Harish Bijoor discuss whether brand #NaMo has risen or fallen since he became prime minister. ‘Common sense was my only qualification’ says Bobby Sista, recipient of AAAI's Lifetime Achievement Award for 2015. Elsewhere, Sven Reinecke, executive director at Institute of Marketing at the University of St.Gallen, Switzerland, reflects on the seven deadly sins of brand management – and how to avoid them. Read on.
Campaign India Magazine Description:
出版社: Haymarket India
カテゴリー: Business
言語: English
発行頻度: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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