Campaign India - May 01, 2015
Campaign India - May 01, 2015
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この問題で
This issue sees Titan’s Rajan Amba speak about the brand’s mandate, opportunities, growth drivers and how the emergence of wrist-wearables has done watches a world of good. Elsewhere, stakeholders discuss whether India can sustain multiple national creative awards, and whether it will lead to polarisation among agencies. DigitasLBi's Amaresh Godbole and WatConsult's Rajiv Dingra discuss how ‘display free’ platforms may impact digital. We profile BCCL’s Arunabh Das Sharma, who says the larger challenge is to grow the total ad pie. Viral Pandya of Out of the Box speaks to us about his creative shop and why he won’t sell to another agency. Elsewhere, some of the D&AD; judges reflect on what creativity means to them. Read on.
Campaign India Magazine Description:
出版社: Haymarket India
カテゴリー: Business
言語: English
発行頻度: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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