Point of Purchase - November 2019

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INDIA'S ONLY MAGAZINE ON SHOPPER MARKETING

Who's next to take over the reins of this business?

We all know that change is the only constant.

2 mins

‘Success depends on how you position your POSM asset'

Amit Shah, Managing Director, Spectum Scan

4 mins

‘Be ready to adapt and change'

Shreesh Sharma, Founder & Director, GKW Retail Solutions Pvt. Ltd.

2 mins

‘Most shopper marketing agencies do not invest enough to study consumers'

Shopper Marketing as a concept has gone through its cycle of initial euphoria and post reality-check disappointment before finally plateauing into a phase of sober assessment and cautious exploration of new opportunities. This is possibly driven by new market dynamics, consumer behaviour changes and technology driven innovations. And while the definition and parameters continue to be a little fuzzy as far as shopper marketing is concerned, now is perhaps the best time to address the question of whether shopper marketing needs to be redefined. This becomes particularly relevant as brands across segments are getting closer to their customers than ever before, driven by data analytics, cutting edge technology tools and the changing retail eco system. Point of Purchase reached out to Lloyd Mathias, Business Leader/Brand Builder and Growth Driver across the Consumer, Telecom and Technology businesses, to get his views on where shopper marketing stands today, whether it needs to be redefined, the role of technology in making it more relevant, and more. Read on.

3 mins

Leading the water purification game

Water purification product Kent RO has made a mark in the over Rs 3,500 crore industry. Dr. Mahesh Gupta, CMD - Kent RO, shares the company’s journey and the brand’s approach to retail for better visibility and reach.

3 mins

A Tool For Smoother Retail Operations

Saturo Technologies Private Limited, established in the year 2014, is into wholesale trading and is a service provider in the area of billing software and web hosting services. Recently Saturo launched what it calls ‘the most Powerful Billmade POS for Oracle NetSuite’ for synchronized retail operations to make daily billing in the complex retail industry far easier than before. According to the company, this software will help streamline inventory data, seamless synchronization and logistics across locations. In a special chat with Point of Purchase, Deepak Singh, CEO, Saturo Technologies shares why Billmade POS is a necessary investment for retailers, how the software address requirements of retail subsegments and much more.

5 mins

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Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.