Point of Purchase - December 2019

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INDIA'S ONLY MAGAZINE ON SHOPPER MARKETING

How technology is redefining shopper marketing

As brands across categories vie with one another to create deeper shopper recall and reinstate their positioning, technology seems to be the real game-changer. Here’s a look at the many ways in which technology is redefining shopper marketing. Don’t miss the case studies and interviews in the following pages that reiterate the role of technology in facilitating better connect with shoppers and enhancing their brand/in-store experience.

5 mins

How AI & IoT elevated MG Motors' showroom experience

MG Motors recently announced the opening of its first Digital Studio in Bengaluru, a showroom with no car on display. The facility is aimed at offering a unique visually immersive experience. This is a classic example of how technology can make the users’ in-store experience completely seamless and interactive. MG Motors along with Digital Jalebi, a Bangalore based technology solutions company, which was the interaction design partner, and Eccentric Engine, a Mumbai based agency who did the conceptualisation, designed a completely digital showroom. Syed Fawaz Ahmed, Director, Digital Jalebi, shares the project details in the form of a case study.

3 mins

‘Survival of the fittest holds true even in retail'

Aaryahaan International brings state of the art technology and service to help retailers, mall operators and exhibitors grow their business and productivity and in the process give offline retailers a level playing field. Jagmohan Batra, Founder and CMD, Aaryahaan International, shares his views on the emerging technology solutions and what is driving the development of such solutions.

8 mins

‘Shopper marketing is about learning the shopper science'

Publicis Groupe’s experiential and brand activation agency Arc Worldwide has recently announced the launch of a new division – Arc WW Shopper Marketing & Retail Knowledge Centre. According to the company, this team will focus on in-depth shopper marketing and retail experience strategy. The division will be led by Khushbu Kaushal. With over 10 years of experience, Khushbu is known for building and growing some of the biggest global and Indian brands such as Coca-Cola, Mondelez, HUL, Tata, ITC and Diageo among others. Point-of-Purchase reached out to Vandana Verma, COO, Arc WorldWide and Khushbu Kaushal, VP, Arc WorldWide to know more about the new division, factors that can make shopper marketing succeed, role of technology in making it more relevant and much more. Read on…

6 mins

‘Omni-channel will enable retailers to rethink business strategy'

Pacific Group has recently launched its fourth mall at Dwarka, New Delhi. Abhishek Bansal, Executive Director, Pacific Group, shares with Point Of Purchase, his thoughts on winning over competition and the plans forward.

5 mins

Counting on a seamless connected experience

Biyani-led Future Group and Dole Packaged Foods Worldwide, a division of Dole International Holdings, and producers and marketers of fresh and packaged fruit-based products, recently entered into a distribution partnership to introduce and expand the Dole brand’s presence in India. In a chat with Point of Purchase, Pier Luigi Sigismondi, Global President for Dole Packaged Business, talks about the company’s tie-up, approach to leveraging technology and the outlook on retail challenges in the FMCG space. Presented below are excerpts from the interview :

6 mins

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Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.