IMPACT - December 2, 2018
IMPACT - December 2, 2018
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この問題で
THE RS 5000 CRORE MOBILE MARKETING OPPORTUNITY
The ₹5000cr Mobile Marketing Opportunity
As smartphone ownership and mobile data usage grow in India, mobile ad spends are projected to grow by 63% in 2018 to reach Rs 3,635 crore. In this scenario, can marketers build brands solely on the mobile platform?
10 mins
To Get The Next Billion Users Online, You Have To Culturally Understand Them
Virendra Gupta, Founder & CEO of Dailyhunt, who was awarded the exchange4mediaInfluencer of the Year award for his pioneering efforts to build a local language content platform on mobile, talks about the company’s aim to grow its user base to 250 million by June 2019, giving the tech giants Facebook and Google a “run for their money”, as well as investing in adtech to build a platform that benefits advertisers.
6 mins
IMPACT Magazine Description:
出版社: exchange4media
カテゴリー: Business
言語: English
発行頻度: Weekly
Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future
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