IMPACT - January 20, 2019

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THE IMPACT TRENDS REPORT 2019.

WE GET A HIGHER ROI FROM PROGRAMMATIC THAN FROM REGULAR SEARCH ADVERTISING and more...

The Impact Trends Report 2019

The year 2018 turned out to be quite an eventful year for the Indian Media, Marketing and Advertising industry. Across domains, the upcoming General Elections as well as top cricketing properties during the year are expected to fuel a surge of advertising.

3 mins

Media Agencies - Data, Content And OTT Will Be Key In 2019

With the ICC World Cup, Indian Premier League (IPL) and the General Elections lined up, media agency leaders believe 2019 looks very promising. It could be a landmark year for the industry, which will see the rise of personalized advertising, greater mobile ad spends, video and other content in regional languages and proliferation of all OTT platforms. Measurement will also be key, as marketers and agencies will constantly be challenged with fluidity in measurement and distribution. Therefore, managing unpredictability and change will be key to surviving 2019.

2 mins

Print - Renovate, Recalibrate, Sustain!

With better operational profitability and focus on digital content, the year 2019 promises to be an innovative year where the industry will recalibrate itself to create a sustainable path for the future

2 mins

Digital Of Voice, Video And Vernacular

With India expected to have over 620 million Internet users by 2019, Digital advertising is expected to witness record growth across sectors. Some of the key trends driving Digital this year will be regional content marketing, the rise of OTT and video, increased usage of AI and machine learning, voice search, increased usage of programmatic and the birth of new social media influencers

3 mins

Television - Ruled By Polls, Cricket And New Tariff Regime

The year 2019 promises to be an action-packed year for the Indian broadcast industry, not just because of the impending General Elections but also because of big-ticket sporting events like IPL which will be followed by the Cricket World Cup. While being bullish about the year ahead, industry leaders are also waiting and watching, as the new Telecom Regulatory Authority of India (TRAI) tariff regime gets implemented on February 1. A lot of how the industry performs will depend on the consumer’s uptake and reaction to the new regime.

2 mins

PR - Driving Real Business Impact In 2019

The Public Relations (PR) industry is all set for an interesting year in India, with the General Elections coming up along with the cricket World Cup. Factors such as increased investment across public and private sectors and increased consumer buying power have played a role in driving double-digit growth in the PR industry over the past few years. In 2019, PR is expected to maintain a consistent, double-digit growth rate as it works to drive real business impact

3 mins

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IMPACT Magazine Description:

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future