COUTURE Africa - November 2016

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COUTURE Africa is ‘East Africa’s home of Fashion,’ and this month, we focus on all things – you guessed right, fashion! I truly believe that fashion – as a way of life, means to make a living and form of creativity – is viable and important to our society. I believe this magazine is proof of this! I have been reflecting on what this means for our country, and indeed our continent. When we started, not many were convinced that a magazine focused primarily on fashion was viable. Some thought there were more important issues, or that fashion was not something Kenyans would be that interested in. Today, things are different, and beautifully so. I have watched with pleasure as a small base of designers, stylists and models turns into large units of brands, businesses and organisations that are interested or focused on this wonderful topic: fashion. What does fashion mean to you? In this issue, we explore different ideas and concepts of style. Of course, this is something that we always do; so we just put a little more emphasis and “Vavavoom” into this issue! I particularly enjoyed working on the ‘Safari Chic’ (pg. 64) piece this month, featuring the all-new Jaguar F-Pace shot at the scenic Nairobi National Park, courtesy of Kenya Wildlife Service. It reminds me that fashion is more than fabric, high-heels and looking good – it is a way of life!We also created a list of some of Nairobi’s best-dressed people (pg. 64), something that was not as easy as we thought because Kenyan’s have begun to put a lot of effort into what they wear! While the list is not exhaustive, it is educative and was enjoyable to work on. What does fashion mean to YOU? Join us in the conversation all through the month of October using the HashTags #DoYouHaveYourCouture and #TheAfricaIssue. Do not forget to follow and tag @coutureafrica on your social media platform of preference. Remember, Live Life, Love Africa!