Echelon Magazine - August 2024

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There is certainty about when the elections will be, but not about the outcome or fate of the economy beyond September. Renegotiating or reneging on reforms, IMF commitments, and proposed debt restructuring frameworks with external creditors will only cut off forex inflows and plunge the economy into turmoil, unable to afford fuel, food, pharmaceuticals, or factory inputs. It does not matter who takes over the reins; it is what they do that counts.
The uncertainty about this is worrying. However, this underlying flaw of our nation got us here in the first place. But we can change.
We hope you find this edition reassuring, even in a small way, to reinforce consensus and resolve. We spoke to the impressive leadership team of one of Sri Lanka's leading wealth management firms, respected globally for its credibility, including its chair, former Central Bank Governor Dr Indrajit Coomaraswamy. We also sat down with two market analysts to discuss the implications of the debt restructuring. We believe you will find their insights compelling.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.