Echelon Magazine - October 2024

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The Anti-Corruption Wave

Sri Lanka is on the cusp of a pivotal moment in its political history. Disillusioned by the establishment, Sri Lanka elected a new President to fight corruption.
In this edition, our cover argues that the new administration under Anura Kumara Dissanayake (AKD) must balance anti-corruption efforts with competent governance to resolve the economic crisis.
While AKD’s anti-corruption stance is crucial, it risks being undermined by populist economic policies similar to previous administrations, which could worsen the fiscal deficit. Tackling corruption alone will not fix the crisis. Painful reforms must continue. That is the narrative the new administration must advance to keep the fire-brand elements within (and without) its ranks, yearning for a revolution that never was, from turning against it on the misguided belief that all economic pain stems from corruption.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.