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Fairways - December 2012
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December observes the emergence of Rory McIlroy as golf’s foremost player and whether he will wage fierce rivalry with a resurgent Tiger Woods. Take a look at American Jessica Korda as the quirky teen
starts to make waves in women’s golf; discover the rugged and rocky beauty of Turnberry’s Ailsa golf course. Play golf at Bukit Unggul Country Club in Dengkil. If you want to learn how to bomb your drives
without sacrificing accuracy read Roger Loo’s instruction piece.
Fairways Description:
FAIRWAYS is the nation’s newest and only free golf broadsheet. Printed
monthly and made available without cost to the reader in golf clubs,
driving ranges, club houses and golf-related sports stores across Malaysia,
FAIRWAYS is delivered FREE and directly into hands of golf enthusiastshighly
educated, predominantly (though not exclusively) male PMBEs
between the ages of 25 to 60 who earn more than RM40,000 per annum.
FAIRWAYS’s objective is to present its readership essential information on
all matters pertaining to their favourite pastime including the latest in local
and international golf news, new golf-related products to enter the market,
golf tips from pros, the low down on the region’s best golf courses, golfrelated
travel, and information on upcoming tournaments and special golf
packages including a helpful directory of golf courses and outlets for easy
reference. Produced by a team who are themselves golfers, FAIRWAYS is
delivered in a format that is both easy to carry and digest, at no additional
cost to its target audience, to ensure a high pick up rate.
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