ALLURE RUSSIA - September 2016

Established in 1991 in the US and launched in 2012 in Russia, Allure started a new chapter in beauty journalism and became a beauty bible for modern women.

Allure is an expert beauty magazine. Allure closely follows new beauty and perfume products and – challenging commercial promises – tests them to provide only verified information. Best Russian and foreign experts dispel myths and give simple but efficient beauty advice.

Brilliant journalism and high class are two key qualities of Allure. Celebrity photographers working for Allure Russia include Regan Cameron, Norman Jean Roy, Alexi Lubomirski, Walter Chin and Raymond Meier. Natasha Poly, Anne Vyalitsyna, Maryna Linchuk, Irina Shayk, Crystal Renn and other top models have posed for the magazine.

Allure Russia is the magazine’s first version that was launched as a multimedia brand. Since the first release, the magazine has successfully existed in its print and online versions, as an iPad and mobile application for smart phones. Allure also offers its original beauty services:

- Beauty Product Finder is a multi-platform application that helps users to search for cosmetics and perfume according to selected criteria;

- Allure Sample Society is a monthly pack of cosmetics and perfume miniatures.

Allure Best of Beauty is Allure’s flagship project that introduces new beauty products that actually work and deal with particular problems. The awards are presented in 150 categories.