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Smart Retailer - February 2014

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When I worked with my father in his store, I
was always very impressed with how much he knew about his customers, and how much they knew about him. That’s the beauty of a small business. It’s not just offering a product or a service—
it’s actually the opportunity to recognize what matters to your clientele and they, in turn, will respond to your overtures to meet those needs.
One way to do that is by decorating your shop to mirror your own tastes and attitude.
Smart Retailer Description:
Helping your gift business succeed - Smart Retailer is one of nine publications produced by Jones
Publishing, Inc., a family-owned and operated Midwest-based company committed to serving every reader and advertiser with the highest amount of respect and quality of service and content. In 2016, Jones Publishing, Inc. is proud to celebrate 30 years in business, with Smart Retailer heading into 22 years of publication.
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