Keravan Kerala

WHILE KERALA TOURISM MAY NEED NO INTRODUCTION THE NEW EFFORTS TO STIMULATE A HIGHER FOOTFALL MUST BE GIVEN ITS DUE. PRATEEK PARDESHI LOOKS AT THE "KERAVAN KERALA' INITIATIVE BANKING ON CUSTOM CARAVANS.

- PRATEEK PARDESHI

The world is opening up and the traveller is hungry to explore the beautiful trails this country has to offer! Ready to move out of their comfort zones after being forced to stay indoors for a better part of the last two pandemic marred years, the tourist hotspots are drawing in traffic. To boost tourism several state tourism boards across the country are leaving no stone unturned. Then why would 'God's Own Country' with its pristine surroundings including the famous backwaters fall out of the reckoning. Responding to the call for safer personal mobility options, caravans are fast turning the preferred mode of option for a group of travellers looking at these minivans with personalised options across price points.

Tweeted P. A. Mohamed Riyas, Minister of Tourism, Kerala, "Caravan Tourism is a new experience that will put Kerala's pandemic-battered tourism on the growth trajectory, and the response from the stakeholders to the initiative has been encouraging. Tourist Caravans are also a safe mode of travel for holidaying families in a world where safety is the most important aspect."

Following suit after the State tourism Board Maharashtra Tourism Development Corporation (MTDC) announced they 'Motorhome' tasking its authorised caravan vendor to in turn lease the vehicles for customised itinerary Motorhome, the Kerala tourism Board has also drafted a Caravan tourism policy. The policy aims to establish a broad framework for the development and promotion of caravan tourism in Kerala, primarily in the private sector, by incentivising the purchase of caravans. The business potential includes establishment of caravan parks, by standard operating processes and procedures for its operations, approval mechanisms, and so forth.