Wheels India And Brakes India Step Up Focus On Global Markets

TVS Group companies Wheels India and Brakes India signalled their intentions of making it big in the global arena by debuting at the IAA Commercial Vehicles 2018 trade fair in Hanover, Germany, held in September. The companies, both market leaders in India, showcased their range of products and solutions through a nicely-designed joint pavilion, with an eye on adding more global players to their existing customer list.

- N. Balasubramanian

Make debut at IAA CV fair in Hanover

Exploring opportunities Mr. Srivats Ram, Managing Director, Wheels India, said: “It’s our first presence at IAA and I think to build a brand in Europe, we need to be consistently present at such shows; people keep seeing your brand over a period of time which helps build confidence and increases the acceptability of your product.”

While connecting with the truck and bus OEMs was one of Wheels India’s primary focus areas, the supplier also had other interesting aspects as part of its agenda for the show. “While most of the vehicle manufacturers are known to us, there are probably a few hundred trailer manufacturers who have displayed their products here. We get access to these people and that’s how new business is generated. We also get to see our competitors’ offerings and the new technology which are emerging in the European market and see if something similar can be used in India”, revealed Mr. Ram.

As Wheels India tried to explore new business opportunities from trailer manufacturers, it was interesting to note that its wheels were fitted on around five to six trailers that were displayed at the fair.