Mike Koval Jr. is now king of the three-peat. The Ram 1500 TRX is the 2021 MotorTrend Truck of the Year, following the Ram Heavy Duty win in 2020 and Ram 1500 starting the roll as the 2019 Truck of the Year. Talk about being in the right job at the right time. Koval Jr. has been with FCA since 2002, the last five years with the Ram brand, and he was made head of the brand in July 2020.
What is your secret for success?
Since Ram became a stand-alone brand in 2009, we’ve had the competitive advantage of clarity in our mission as the only dedicated truck and commercial van brand, entirely committed to understanding and delivering on the needs of our customers.
What's next?
We’re not going to rest on our laurels. An award of this magnitude is validation. This most recent award will help propel us to do even greater things.
Does the Ram name come tripping off the tongue for buyers now?
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2023 GMC Canyon
MC, the luxe-truck division of General Motors, has long struggled to differentiate its products from mechanically similar Chevrolets.
2023 Ford F-Series Super Duty
The heavy-duty truck world moves more slowly than other pickup classes, and progress comes in spurts. Take the Ford F-Series Super Duty, whose recent refresh included softer-edged styling, a new entry-level gas-fed V-8, a new high-output 6.7-liter turbodiesel V-8, and myriad small improvements like new bedside steps. Is it still basically the same truck as before? Absolutely, but itâs also a better Super Duty, however incrementally.
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When Chevrolet unveiled its all-new 2020 Silverado HD lineup, it set the truck world ablaze, and not in a good way.
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