Racing Is Serious Business

At the PRI show, we were privy to what goes on behind the scenes when it comes to racing and the entire industry that fuels our passion

- Aatish Mishra

I can help you go faster,” says a genial-looking man behind a booth, as I walk past him. I’m no racing driver, but I was keen to see what he had to say. Maybe he could give me a few tricks to beat the lads at our weekend karting sessions at the local track. He couldn’t, but what he showed me was very interesting. The man was Kamal Amer, from Race Technology and he was at the Performance Racing Industry show, showcasing a data-logger that allows the driver to analyse his inputs.

I know a couple of questions probably popped in to your head there, and I’m going to try and answer them. First, what is the Performance Racing Industry, or PRI, show? It is a trade show for racing. Yep, so everything from retailers and manufacturers for parts, engine builders, trailer suppliers, tuners, racecar drivers — they all gather under one roof to showcase their products, and hopefully do business. And what in the world was I doing there? Well, I was there as a judge on behalf of India, to see which products have the most relevance to our market.