The creator of the iPhone has the freedom to make drastic decisions about user information.
One year ago, several major ad-tech trade groups accused Apple of threatening to “sabotage” the economic underpinnings of the internet after the tech giant cracked down on how companies track users through its Safari browser’s cookie-tracking policies. The June 2017 change placed a 24-hour limit on ad retargeting as a way to improve both customer experience and privacy. Groups such as the 4A’s, American Advertising Federation, Interactive Advertising Bureau and the Association of National Advertisers urged Apple to reconsider its “opaque and arbitrary” standards.
“You’ve got a hostage situation where the bad players in ad tech have taken people hostage,” said Tony Haile, former CEO of Chartbeat, whose startup, Scroll, charges readers a subscription price in exchange for an ad-free format. “And Apple’s response was to throw a hand grenade into the room.”
この記事は ADWEEK の September 17, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は ADWEEK の September 17, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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