HOW TWO BROTHERS REVOLUTIONIZED TWO INDUSTRIES WITH ONE BRAND.
Early in the morning of June 6, 1944, in the darkest days of WWII, 156,000 troops prepared to storm the beaches of Normandy. To improve the odds, Uncle Sam had equipped the men well. Among other things, each carried an M-1 Garand rifle, a first-aid pouch, a watch and K-rations. And while casualties would be heavy that day, the Army also tucked a specific item into the men’s haversacks that would come in handy to those who made it off the beach: a Michelin travel guide to coastal France.
Today, that story is a historical footnote, but the reasoning behind it is not. For the savvy traveler, especially in Europe, Michelin guides remain the most concise and definitive information source available. That may come as a surprise for some Americans who know Michelin only as a tire company. But, as it turns out, one has everything to do with the other.
この記事は ADWEEK の June 11, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は ADWEEK の June 11, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
