As digital payments grow globally, U.S. companies arequickly adapting to the new world order.
Last week, PayPal, the payments platform, announced plans to sponsor three sports teams—the Phoenix Suns, Phoenix Mercury and the Spanish soccer team Real Club Deportivo Mallorca— as part of a broader strategy to overhaul three stadiums with mobile payment systems. The promise, according to Phoenix Suns CEO Jason Rowley, is “to create the most efficient and seamless experience as possible.” That could mean less time in line buying a jersey or ordering a hot dog without taking out your wallet.
“It’s not about changing consumers’ behavior; it’s about meeting them where they are and where they want to be,” said Robert Clarkson, PayPal’s gm of North America. “The consumers are already experiencing something like that in some aspect of their life, and now you’re making it available in the sports arena.”
While credit cards are still king in the U.S., the use of mobile payments is growing as companies including PayPal, Apple, Samsung and Google have integrated their mobile payment technology into everything from phones to watches. Meanwhile, banks— seeing the changing landscape— have been forging partnerships or making their own tech to get ahead of changing consumer habits.
この記事は ADWEEK の October 8, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は ADWEEK の October 8, 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Smoke Signals
Marketers test different approaches as mainstream brands size up cannabis potential.
Will TGIF Still Resonate?
One of TV's most successful brands returns but will it still resonate?
The Push, Pull and Pricing Of Go-To-Market Investments
For finding new consumers and giving your brand acompetitive advantage.
Mobile Banking Is Catching On
As digital payments grow globally, U.S. companies arequickly adapting to the new world order.
Why The Future Belongs To CMO Collaborators
The CMO must be closely connected to internal teams and the consumers they serve
Bop-It!
How A Riff On A Tv Remote Control Led To A Groundbreaking Interactive Toy.
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
California Dreamin' Of Data Privacy
Will the state’s consumer protection act be a nightmare for brands?
The Super Bowl Forever Altered The World Of IP
How the mother of all football games became the most vigilantly guarded brand name in America.