How Griange And EK [Finally] Got It Done
Billboard|April 15, 2017

The New Licesing Deal Between UMG And Spotify Gained Both Parties Valuable Wins. Where Do They Go From Here?

- Robert Levine
How Griange And EK [Finally] Got It Done

DURING THE LAST TWO YEARS, Spotify and Universal Music Group’s negotiations for a long term licensing agreement gradually turned into media-business brinkmanship. UMG chairman/ CEO Lucian Grainge knew that Spotify was under pressure to go public, which would be hard to do without label deals — and that Spotify co-founder/CEO Daniel Ek needed to reduce royalty payments to show investors the potential for profit. And as streaming became the dominant means of music consumption, UMG, like other labels, needed the service to convert more users of its controversial free tier into the subscribers that are fueling the recovery of the recorded-music business. “It was like the U.S. and Soviet Union during the Cold War,” Peter Paterno, a partner at King Holmes Paterno & Soriano, tells Billboard. “Mutually assured destruction.”

Thankfully, no one ever pressed the button: UMG’s music remained on Spotify, even without a long term deal. But no one really backed down, either. Instead, the two companies seem to have struck a deal that gives each side what it needs, even if neither one managed to dictate all of the terms.

“This feels like a very reasonable deal in that Spotify gave the labels the ability to window” — to restrict albums to the service’s paid tier for a limited time — “and in exchange got the discount they needed,” says Jonathan Daniel, a partner at Crush Music, which manages Sia and Lorde, among others.

この蚘事は Billboard の April 15, 2017 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Billboard の April 15, 2017 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

BILLBOARDのその他の蚘事すべお衚瀺
The Three Amigos
Billboard

The Three Amigos

A rowdy trio raised together in North Atlanta, Migos cut a singularly now path to pop stardom: STEP 1 Launch a dance craze. STEP 2 Score a No. 1 with the help of a meme. STEP 3 Spend Grammy night partying with superfans Chance the Rapper and Chris Brown — as Billboard tags along. “I try not to be cocky,” says Takeoff, “but hey, we the shit, man”

time-read
10+ 分  |
March 18, 2017
California's Hero Of Cannabis Legalization
Billboard

California's Hero Of Cannabis Legalization

Lieutenant governor Gavin Newsom has rock star friends, his own clubs and a progressive agenda that got his state’s landmark Proposition 64 legislation passed — and the music industry rallying behind him

time-read
7 分  |
January 28, 2017
The Green Album
Billboard

The Green Album

As vinyl sales hit a nearly 30-year high, Slightly Stoopid’s managers create a novelty that music-loving potheads could only dream of: an LP made entirely of hash

time-read
1 min  |
January 28, 2017
Simon Cowell, the Svengali's Second Act
Billboard

Simon Cowell, the Svengali's Second Act

From 1D to Fifth Harmony, the TV and music mogul owns pop culture. Now 56, he’s going in front of the camera again as he heads to America’s Got Talent, talks Harry Styles solo, plays with his 2-year-old son and reveals a certain sentimentality about American Idol: ‘I like to torture myself’

time-read
10+ 分  |
April 2, 2016
Twenty One Pilots on Their Musical Bromance and Fleeting Fame
Billboard

Twenty One Pilots on Their Musical Bromance and Fleeting Fame

Twenty One Pilots have blown up at top 40 radio, sold out massive arenas and even drawn the ire of millennial-bashing columnists with an unapologetic mashup of suburban angst, rap and reggae. But to Tyler Joseph and Josh Dun, all that matters is their bond - with each other and their (millennial) fans. “It probably seems like two good-looking guys making pop music. But really it’s just the opposite.”

time-read
10+ 分  |
April 16, 2016
Gone Girl
Billboard

Gone Girl

Camila Cabello Kicked Off Her Solo Career and Her Band Sisters in Fifth Harmony Unexpectedly Denounced Her for It. Now She’s Got a Top Five Single, a Much-anticipated Album Coming and Zero Second Thoughts: “you Have to Honor That Inner Voice”

time-read
10+ 分  |
February 25, 2017
The Rise And Fall And Rise Of Nicky Jam
Billboard

The Rise And Fall And Rise Of Nicky Jam

Born in the USA, catapulted to teen fame in Puerto Rico and practically washed up by his 20s, Nicky Jam went to Medellín, Colombia — a city haunted by its drug kingpin past — to find sobriety, love and greater-than-ever success. Billboard spends 48 hours with the reggaetón superstar in his adopted home as he prepares for his wedding — and, oh yeah, scores a No. 1 Latin album

time-read
10+ 分  |
February 25, 2017
Fifth Harmony: Pretty Little Fighters
Billboard

Fifth Harmony: Pretty Little Fighters

Girl groups were supposed to have been kaput when The X Factor threw together five ambitious teens with hard-knock childhoods. But as Fifth Harmony finally attains the upper reaches of the Hot 100, the tight-knit group finds itself “traumatized” by the strain of prepackaged fame, isolated from family and struggling to stay balanced. Now, they’re eager to assert their opinions on the industry, politics and Kanye West: “We finally have a damn voice.”

time-read
10+ 分  |
May 14, 2016
Jennifer Nettles: A Star Goes Back To Her Roots
Billboard

Jennifer Nettles: A Star Goes Back To Her Roots

Four years after Sugarland’s split, Jennifer Nettles is supporting Hillary and advocating for female artists (bro country be damned): “It’s in my blood”

time-read
5 分  |
May 14, 2016
Life's Been Good To Niall (So Far)
Billboard

Life's Been Good To Niall (So Far)

A year-and-a-half ago, Niall Horan was basking in the shrieks of One Direction superfans. Now, with the group in limbo and his mates making moves in everything from R&B to acting, “the cute one” is painstakingly crafting an album as a California rocker — and hanging with astronauts, Selena Gomez and (yes) the Eagles. All while staying truly hashtag-humble: “I’m a simple old soul, me”

time-read
10+ 分  |
June 3-9, 2017