All Eyes Here
BlackBook — India's Luxury Insider|September 2018

For Devita Saraf, the Founder and CEO of Vu Televisions, luxury is in the details. Its about creating an unmatched and unforgettable viewing experience

Riddhi Doshi
All Eyes Here
Looking radiant in a golden dress, Devita Saraf introduces us to her company’s latest innovation, the world’s first 100-inch 4K LED television, in a glamorous promotion video. For the last three years, Saraf has been successfully modelling for 13-year-old Vu Televisions’ products. Nigel Spivey, British art historian and the host of the BBC One Documentary How Art Made the World, elaborates on the idea behind putting kings’ and queens’ faces on currency notes, and politicians’ pictures on electoral literature. Faces win people’s trust. Kings and queens did it to let their subjects, spread across geographies, know who their rulers are. Politicians do it to familiarise voters with their leaders. Saraf does it to defy stereotypes, to tell people that the phrase ‘Model CEO’ isn’t an oxymoron. “In India, we often use the term beauty with brains,” says Saraf. “Why can’t a woman be well-dressed, good-looking, intelligent and a great boss?”

Silver screen star

Saraf, a fan of Indian mythology, believes that dressing a businesswoman as a man is a Western idea. In India, Laxmi, Durga and Saraswati, the respective experts in finance, defence and knowledge were always dressed in jewellery and other fineries. “How do you bring that feminine power back to India? That was my idea behind being a model CEO. A woman boss does not have to be either tough or motherly. She can be a fun-loving, South-Bombay girl who loves fashion and luxury,” says Saraf, the CEO and Founder of Vu Televisions.

この記事は BlackBook — India's Luxury Insider の September 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は BlackBook — India's Luxury Insider の September 2018 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

BLACKBOOK — INDIA'S LUXURY INSIDERのその他の記事すべて表示
No Stone Unturned
BlackBook — India's Luxury Insider

No Stone Unturned

BlackBook travels to Surat to explore the step by step journey of a Forevermark-approved diamond—and what the grading giant has planned for its india expansion

time-read
3 分  |
May 2018
The Revival Of Retail
BlackBook — India's Luxury Insider

The Revival Of Retail

There is nothing quite like browsing through a physical store full of curiosities and beautiful things. Is that why we are seeing a resurgence of luxury boutiques?

time-read
4 分  |
May 2018
Bringing Their A-game
BlackBook — India's Luxury Insider

Bringing Their A-game

Inside Mumbai’s snazzy co-working and leisure club, The A, a members-only space with a built-in prohibition-style speakeasy and a virtual reality zone

time-read
3 分  |
May 2018
Will India Sail Through?
BlackBook — India's Luxury Insider

Will India Sail Through?

The long neglected coast of India has received a new lease of life from the Indian government which is developing its ports to attract cruise tourism to the country.

time-read
6 分  |
March 2017
The Ultimate Address In Luxury
BlackBook — India's Luxury Insider

The Ultimate Address In Luxury

Stellar views and large living spaces are real estate gold when it comes to residential properties in a space-starved metropolis like Mumbai. Vivarea by K Raheja Corp, with its world-class amenities, offers the best of both.

time-read
4 分  |
March 2017
The Design Doyenne
BlackBook — India's Luxury Insider

The Design Doyenne

Gayatri Ruia has created a niche for herself in the world of luxury through her diverse pursuits in art, interiors and fashion.

time-read
2 分  |
February 2017
The golden boy
BlackBook — India's Luxury Insider

The golden boy

Siddharth Kasliwal, who represents a vibrant new face of luxury, upholds his family legacy even as he forges ahead with his own vision of opulence. 

time-read
10+ 分  |
October 2016
J​​​​​aipur Hospitality's New Finesse
BlackBook — India's Luxury Insider

J​​​​​aipur Hospitality's New Finesse

For decades, royal abodes have been Jaipur’s most esteemed getaways. Now, stylish havelis, impeccable boltholes and standout restaurants dot the landscape.

time-read
5 分  |
October 2016
The Rajputana Thoroughbred
BlackBook — India's Luxury Insider

The Rajputana Thoroughbred

Motorcycle enthusiasts are racing to Jaipur for bespoke bikes with an Indian ethos.

time-read
2 分  |
October 2016
Design Story
BlackBook — India's Luxury Insider

Design Story

Good Earth tells tales of enchanted India, with a contemporary lens. BlackBook speaks to CEO Simran Lal about luxury, her inspiration and upcoming wellness offerings.

time-read
3 分  |
June 2018