It's Not Just the Confetti
Bloomberg Businessweek|April 26 - May 03, 2021 (Double Issue)
How Robinhood made stock trading easy, approachable— and maybe too hard to resist
- Misyrlena Egkolfopoulou, Annie Massa, and Anders Melin
It's Not Just the Confetti

In Silicon Valley, Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man. A former lecturer at Stanford’s Graduate School of Business and an angel investor, he’s studied how companies such as Facebook Inc. and Twitter Inc. encourage users to spend time on their platforms. He didn’t invent the techniques, some of which were also being observed and taught by others on the Stanford campus by the 2010s. The place was a hotbed of behaviorally informed design. But Eyal summed up what he saw in a PowerPoint-friendly four-step model that showed how the smartest designers were turning their products into habits. In blog posts and articles in 2012, he called it “the desire engine.”

It was around this time Eyal says he was approached in a Palo Alto coffee shop by a young techie named Baiju Bhatt with a bold plan for a no-fee stock-trading app. He wanted to show it to Eyal.

A year later, Bhatt and his business partner, Vlad Tenev, would launch their company, Robinhood. Their app popularized the zero-commission brokerage, eventually forcing its major competitors to follow, and introduced millions of millennials and Gen Zers to the market. It’s also attracted critics, including U.S. lawmakers and a state securities regulator, who say Robinhood makes investing very real money feel too much like a game and encourages frequent trading by its novice users.

この蚘事は Bloomberg Businessweek の April 26 - May 03, 2021 (Double Issue) 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Bloomberg Businessweek の April 26 - May 03, 2021 (Double Issue) 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

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