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ADIDAS ADIZERO FOOTWEAR: EVOLVING FAST FOR THE ROAD AND THE TRACK

Business Of Fashion

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June 2021

The collection is led by the ADIZERO ADIOS PRO 2, the latest integration of adidas’ record-breaking performance shoe. Utilising the legacy and elite race-day technology, the collection brings the ADIZERO BOSTON 10 & ADIZERO PRIME X…

ADIDAS ADIZERO FOOTWEAR: EVOLVING FAST FOR THE ROAD AND THE TRACK

Global sportswear giant Adidas launched three new variants of its fastest running shoe - Adizero. The new technologically advanced variants - ADIZERO ADIOS PRO 2, ADIZERO BOSTON 10 and ADIZERO PRIME X are especially designed for distance runners. The new variants are led by the next iteration of Adidas's record-breaking elite performance shoe - ADIZERO ADIOS PRO 2. The adizero collection has been developed using insight and data from some of the world’s fastest athletes.

During training camps in Kenya, mechanical, biomechanical, and physiological data was captured from leading endurance athletes to inform the present and future of adidas racing shoes.

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