The Australian Wool Industry During Covid-19

The wool industry will face its own set of unique challenges in the face of COVID-19. Here, The Woolmark Company Managing Director, Stuart McCullough, breaks down the ways the Australian wool industry is being affected and how The Woolmark Company is providing support to the industry during this unprecedented time.

- Stuart McCullough

Amidst the temporal cessation of production, manufacturing and retail bricks and mortar activity, there’s no denying that the COVID-19 virus has blanketed all levels of the apparel and textiles supply chain in doom and gloom while the industry adapts to escalating containment efforts. While the outlooks does seem bleak, it’s also in times of crises like this that we see some brands and companies stepping up positively. The wool industry will face its own set of unique challenges in the face of COVID-19. Here, The Woolmark Company Managing Director, Stuart McCullough, breaks down the ways the Australian wool industry is being affected and how The Woolmark Company is providing support to the industry during this unprecedented time.

How big of a challenge is COVID-19 to the wool industry?

It’s an ever-changing situation. This is mainly due to price degradation; however we will also witness demand deterioration going forward as stores close and people are staying home. Every event presents its own unique challenges. COVID-19 is unlike anything we have experienced in our lifetime. It presents different challenges to drought and fire.