Small Threads, Big Style: Exploring the Kidswear Market In India

With a retail value projected to rise by over 16% during the forecast period, the kidswear market in India is set to become a critical component of the broader retail landscape...

Ambuj Gupta, Group Manager, Consumer & Retail Riya Tyagi, Business Analyst; Jagrit Vohra, Analyst, 1Lattice

India's kidswear market is experiencing a remarkable transformation, driven by demographic shifts, evolving consumer preferences, and a rapidly changing retail environment. With one of the youngest populations globally, India boasts a burgeoning middle class and a growing number of millennial and Gen Z parents who are increasingly willing to spend on high-quality, stylish apparel for their children. As a result, the kidswear segment is not only growing but diversifying, with a clear shift towards premium and sustainable options.

The market, which includes a wide range of categories from babywear to older children's fashion, is benefiting from the increasing influence of social media and celebrity endorsements, which have made trendy kidswear more accessible and desirable than ever before. Along with the growth of e-commerce, offline retail is also expanding to cater to the increasing demand, especially in Tier 1 and Tier 2 cities.

With a retail value projected to rise by over 16% during the forecast period, the kidswear market in India is set to become a critical component of the broader retail landscape. As we move forward, this market's potential is clear, with several opportunities for both established players and new entrants to capitalise on these trends.

Market Size of Kidswear in India