WGSN On How Fashion Retailers Can Ring In The Cheer This Festive Season

As the festive season approaches, hopes are riding high. Fashion brands and retailers around the country are pinning their hopes on the festive season– optimistic that the upcoming festive season will bring about a demand rebound, helping revive sales and footfalls…

- Shivam Gautom

While 2020 was a bad year for retailers around the country, it was worse for fashion retail. But as we approach the festive season, hopes are riding high. Fashion brands and retailers around the country are pinning their hopes on the festive season – optimistic that the upcoming festive season will bring about a demand rebound, helping revive sales and footfalls.

But while the industry is anticipating pre-COVID sales levels, it also certain about the fact that this festive season business will not be like what it used to be always. The pandemic has disrupted every aspect of human life and has had profound impact on consumer behavior. Consumer sentiments are changing rapidly, and businesses are forced to operate through difficult landscapes.

Nevertheless, the upcoming festive season is an opportunity that no brand or retailer can afford to miss. Keeping this in mind, we bring to you an exclusive feature that unravels the consumption patterns and trends that fashion players can expect during the upcoming festive season. In the next few pages, Puneet Dudeja, Sales Director South Asia of veteran trend forecasters WGSN highlights valuable insights on what to expect from Indian fashion consumers during the upcoming festive season.

Puneet Dudeja, Sales Director - South Asia, WGSN

“For families that remain financially well, the festive season will be used to buoy up their spirits in what has been a difficult year and potentially redirect budget that has not been spent on experiences on celebrating”

What kind of consumer sentiment can fashion brands and retailers expect in this year’s festive season?