Cloud Telephony Is At A Take-Off Point, But A Poor Regulatory Environment May Yet Derail It
Business Today|Feb 26, 2017

Cloud Telephony Is at a Take-off Point but a Poor Regulatory Environment May Yet Derail It.
 

Venkatesha Babu
Cloud Telephony Is At A Take-Off Point, But A Poor Regulatory Environment May Yet Derail It

BigBasket is the most well funded online grocery startup in India, having raised a cumulative of $246.5 million from well-known investors like Ascent Capital, Bessemer Ventures and Abraaj Group. BigBasket operates in a hyper-competitive business where margins are razor thin but scale is expected to make up for it. It competes with the likes of Grofers, ZopNow and Amazon. To stay ahead of competition, BigBasket needs to ensure that its customer experience and communication is flawless.

Didn’t get that exact variety of daal (pulses) you ordered? BigBasket needs to hear about it and address the issue through its in-house contact centre operation. Customer feedback is too important an aspect of its business to be outsourced. The cloud telephony partner who has worked with BigBasket to scale up from a few hundred customers to serving millions is a little known company called Ozonetel.

In the past when companies had to scale their telecom systems they had to invest crores in buying EPABX hardware from the likes of a Cisco, Avayya or a Genesis. Telephone lines had to be configured and extensions provisioned.

Today, if you want to scale from 10 telephone lines to 10,000 lines it can be done in a matter of minutes through the magic of cloud telephony. What happened to IT infrastructure – where one had to earlier buy servers, racks and other hardware to grow – with the introduction of cloud computing, is happening to telecom infrastructure. Capacity can be added on tap. Which is why cloud telephony is also called hosted telephony. The hardware can be hosted anywhere but services could be provided wherever required.

この記事は Business Today の Feb 26, 2017 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Business Today の Feb 26, 2017 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

BUSINESS TODAYのその他の記事すべて表示
"Moving to cloud helped us grow❞
Business Today India

"Moving to cloud helped us grow❞

What was the problem you were grappling with?

time-read
1 min  |
November 24, 2024
She's Got Time
Business Today India

She's Got Time

MORE WOMEN ARE BECOMING WATCH CONNOISSEURS, SEEKING OUT BOTH JEWELLED AND TECHNICAL WATCHES FOR THEIR STYLE AND CRAFTSMANSHIP

time-read
3 分  |
November 24, 2024
RISING STAR
Business Today India

RISING STAR

PARUL GULATI IS a name that's been steadily gaining prominence in the Indian entertainment industry after she appeared on season 2 of Shark Tank in 2023. She has become a multifaceted personality who effortlessly transitions between acting and entrepreneurship.

time-read
1 min  |
November 24, 2024
Building on a Legacy
Business Today India

Building on a Legacy

WHEN ZAHABIYA KHORAKIWALA stepped into her role as Managing Director of Wockhardt Hospitals over a decade ago, she confronted formidable challenges that have since turned into achievements.

time-read
1 min  |
November 24, 2024
LEADER IN INNOVATION
Business Today India

LEADER IN INNOVATION

AS FEDEX'S PRESIDENT (Middle East, Indian subcontinent and Africa), Kami Viswanathan has a lot on her plate.

time-read
1 min  |
November 24, 2024
WAITING IN THE WINGS
Business Today India

WAITING IN THE WINGS

Here are those who missed out as they have not yet completed a year in office; they'll be strong contenders in 2025

time-read
1 min  |
November 24, 2024
A DECENT PROPOSAL
Business Today India

A DECENT PROPOSAL

IN TODAY'S WORLD OF TRYING TO CREATE AN EQUITABLE SPACE, BOTH MEN AND WOMEN CONTRIBUTE TO THEIR HOUSEHOLDS. WOMEN ARE ENCOURAGED TO HAVE THEIR OWN SAVINGS POOL AND INVESTMENT ROUTINE. GIVEN THIS, HOW SHOULD FUTURE BRIDES APPROACH FINANCIAL PLANNING?

time-read
5 分  |
November 24, 2024
Women and the STEM Bias
Business Today India

Women and the STEM Bias

EMPOWERING WOMEN IN STEM WILL NOT ONLY BENEFIT INDIVIDUALS, BUT ALSO STRENGTHEN THE ENTIRE INDUSTRY, DRIVING INNOVATION AND PROGRESS.

time-read
3 分  |
November 24, 2024
ROCKET WOMEN
Business Today India

ROCKET WOMEN

WOMEN IN INDIA ARE NOT ONLY VENTURING INTO SPACE BUT ARE ALSO STARTING TO SPEARHEAD THE COUNTRY'S EFFORTS IN THE GLOBAL SPACE RACE.

time-read
6 分  |
November 24, 2024
ONE STEP FORWARD
Business Today India

ONE STEP FORWARD

THE NUMBER OF WOMEN INDEPENDENT DIRECTORS IS GROWING STEADILY, BUT IT'S A LONG WAY FROM GENDER PARITY. MUCH MORE NEEDS TO BE DONE TO BREAK THE GLASS CEILING IN BOARDROOMS.

time-read
6 分  |
November 24, 2024