Using Virtual Assistants To Drive Consistent, Multi-channel Customer Experiences

Virtual assistants have become commonplace in modern society, with the wide prevalence of Siri, Alexa, Google Home, and others.

- Brad Stewart

Many of us have come to rely on these assistants to tell us the daily weather, turn on the lights as we enter a room, and play our favorite podcasts. We’ve been using voice for thousands of years to interact with each other, so it’s a natural evolution that we interact with our technology this way versus always tapping and clicking a screen.

In addition to providing a more natural way to communicate, virtual assistants make it easier for customers to engage with a brand 24/7 from wherever they are. Whether it’s from a mobile device or computer, through various apps and messaging platforms, or even through your remote control, virtual assistants make it easy for customers to find what they’re looking for. They can often answer a wide range of questions, help consumers accomplish tasks, and provide relevant and personalized guidance. As the convergence of data analytics, APIs, and voice-controlled devices continues, there’s opportunity for banking and other services to become seamlessly integrated with a consumer’s daily life.