Crompton introduces its largest R&D center in Mumbai to accelerate the company's innovation efforts
Commercial Design|January 2022
Over the last few years, Crompton Greaves Consumer Electricals Ltd. (CGCEL) has been focusing on offering consumers meaningful innovations to create sustainable competitive advantage. To better equip the company to execute this strategy, CGCEL has set up its largest Research & Development (R&D) center in Vikhroli, Mumbai called the Crompton Experience & Innovation Centre.
Crompton introduces its largest R&D center in Mumbai to accelerate the company's innovation efforts

The new R&D center will further help Crompton accelerate its efforts to bring new customer centric innovation by intelligent application of the latest smart, and efficient technologies. Since its inception in 2015, product innovation has always been the key focus area for the company.

While prominent products like ‘Anti-Dust’ Fans, ‘Air 360’ Fans as well as ‘Anti -Bac’ LED Bulbs, among others have been launched in the past few years, almost 15% of the annual sales comes from products launched in the last 12 months. The company now plans to double its investment in R&D over the next 3 years across its flagship product lines in Fans, Appliances, Pumps and Lighting.

この記事は Commercial Design の January 2022 版に掲載されています。

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この記事は Commercial Design の January 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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