UNSHAKABLE VALUES, UNSTOPPABLE GROWTH

An exclusive interaction with Parag Chheda, Joint Managing Director and Nihar Chheda, Vice President- Strategy, Prince Pipes & Fittings Ltd, ET Polymers takes a comprehensive peek into the inner workings of this family-run company which continued to deliver strong performance led by healthy growth in agriculture and plumbing segments, improved operating efficiency and cost optimisation measures. The company, over the period, has made multiple strategies to embark on its journey to the next level and sustain the business in the long run with the tie-up with Lubrizol and Tooling Holland. We expect the company to sustain its leadership by leveraging manufacturing expertise, distribution network and competitive agility.

- Kruti Bharadva

L to R: Mr Jayant Shamji Chheda, Chairman; Mr Nihar Chheda, Vice President-Strategy; Mr Vipul J Chheda, Executive Director; Mr Parag J Chheda, Joint Managing Director

Drip, drip, drip go the pipes as Akshay Kumar (think tall, good looking, Indian movie star) sits with his head in hands and his ‘family’ dances around him in typical Bollywood fashion – berating him for choosing pipes which leak, for their dream home. And then Akshay Kumar looks at you right in the eye and tells you, “Don’t commit the same mistake, choose Prince Pipes, the Zero Defect manufacturing process!”

If I hadn’t already been sold by now (to the ‘Jeevan mein aayi tsunami’ jingle (A tsunami came into my life) and Akshay Kumar of course), an interaction with two generations of the Chheda family – founders of Prince Pipes and Fittings Ltd – certainly did. The Et Polymers team, in tête-à-tête (virtually) with Parag Chheda, Joint Managing Director and Nihar Chheda, Vice President- Strategy, found out how the company continues to benefit from market consolidation, steady Capex plan,and imminent opportunities in the pipe segment.

An Ethos of Ethics and Integrity

In 1987, Mr Jayant Chheda, Chairman, Prince Pipes & Fittings Ltd, laid the foundation of what the company was to grow into – both literally and figuratively– by opening the first manufacturing unit for PVC products, and installing in all business activities the core aspects of ethics and integrity. These were the first building blocks and the company continues to stand on and build upon these through three generations.