The Small Town Dazzler

Small towns, simple people and their simpler lifestyle! The zing of beauty that adds that special touch of grace and class is not given much heed to in a small town, especially in the middle class families. But, with the rise of India’s urban middle class society, their aspirational needs have now grown stronger which sadly aren’t met with the adequate facilities available in a small town. Vadodara-based Mitalie Mange is among the very few wellness managers in the city who are trying to make that difference.

Founder of five-year old premium brand - Zoe Spa & Salon (Zoe) with two centres in Vadodara, Mange isn’t a newbie bitten by the instant passion for salons and spas, neither it was a new found opportunity for her. Having learnt the tricks of the trade from her nine years of job at cosmetics brand Lakme and healthcare company VLCC, Mange decided to eventually quit it in 2011.

“I started what I wanted to. At the job I got a sense of the wellness business and knowledge about the industry that helped me take baby steps towards my first venture. My family stood by my side, a little worried though, as it was my first experience.” Mange invested Rs 40 lakh to bootstrap the business.