The lie of entrepreneurship is that it will change your fortune. The truth of entrepreneurship is that it will change you-and in ways that far exceed your balance sheet.
This happened to me. It happened to Kat Norton. It's why she wants to talk about “energy transmissions."
We're on Zoom, discussing something that may seem decidedly low-energy, outright boring even: Microsoft Excel. But that's only to the uninitiated. Kat Norton is an Excel ninja. During demos, her proficiency with the application literally leaves managing directors speechless. Her love of Excel has made her, of all things, an influencer: dancing on TikTok and Instagram while highlighting Excel functions under the name Miss Excel. Millions love the videos; roughly 1.4 million people follow her across both platforms. It shocks Norton herself, a 29-year-old who once saw her geeky crush on the old-school application as a somewhat shameful secret. “Like, I would never go to a bar and say, "Oh, man. I love Excel."
A lot used to shame Norton. She lived in unholy terror of how she might screw up while walking down the streets of New York. She sat silently in meetings at the consulting firm that employed her. She refused to speak up "unless I was so sure I knew the answer,” she says. “Just uncomfortable in my own skin.”
Almost two years later, she's dancing alone to Top 40 and hip-hop tracks while performing Excel functions. In her videos, she wears an infectious smile on her inviting face, her blond hair whipping from side to side, having quit that consulting job to make up to $100,000 a day-yes, a day-from the Excel webinars she offers.
What explains all this?
Energy transmissions.
この記事は Entrepreneur の April - May 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Entrepreneur の April - May 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
How to Succeed With Gen Z Workers
People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.
There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\" Instead, what I found was a tarot card deck.
10 HOTTEST TRENDS for 2025
Want to buy a brand that buzzes? Here's what to know.
BUILD YOUR MONEY MACHINE
A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.
The Top Franchises for Veterans
Are you a military vet looking to become a franchisee, or just want to support a brand that supports the troops? Check out these 150 brands.
20 LEADERS WHO ARE DEFINING ENTREPRENEURSHIP TODAY
In a year of disruption, we wanted to know: Whose work will define the years to come? We reviewed hundreds of names and picked 20 leaders across a range of industries and sizes. Meet them on the following pages, and see what it takes to thrive in 2025 and beyond.
How to Become a Main Street Millionaire
It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humilityand it changed the way I relate to clients.
I've Been a Publicist for 17 Years.Don't Hire Me.
Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.
The CEO's Advice to the MVP
Kickstarter CEO Everette Taylor knows the formula for a successful launch. NBA champ Jaylen Brown recently launched a shoe and athleisure brand. They have a lot to teach each other.