The greatest leveller in Mumbai is the ubiquitous vada pav. Be it the common man on the street or a honcho with a corner office in a MNC, it is one dish few can refuse.
When McDonald’s entered India in 1996, there was a clamour for its burgers and fries. Yet, the sway of the humble vada pav remained unshakeable.
This got a young Dheeraj Gupta thinking on how he could build a business that capitalised the charm of the dish but adopted the operational efficiency of the giant QSR chains. In 2001, he took a loan of INR 2 lakh, rented a 160 square feet space outside Mumbai’s bustling Malad railway station and launched Jumboking.
Modeled on the lines of McDonald’s popular burger, not only was the snack 20% bigger than what was served by street vendors, it was also sold in a hygienic packaging. By March 2020, the brand had grown to 103 stores and is set to expand to 180 outlets by March 2022 across 11 cities.
However, Gupta maintained that 80% of these stores will be Mumbai-based. He outlines some inflection points in the business over the past two decades and shares his view on why franchising is the path to success.
KEY BUSINESS EVOLUTION
Firstly, the industry has become more product-focused, and Gupta would like to believe that Jumboking’s success had a role to play in this. There are QSRs focusing solely only momos or biryani. Kind of brand specialisation benefits customers who gain from better quality and prices. This was not the case a decade ago, so, it is a huge shift.
Another major transition is how outsourcing has taken centerstage. From wanting to do everything inhouse, like putting up their kitchens or holding on to secret recipes; all players have collaborated with high quality manufacturers.
この記事は Hotelier India の November 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Hotelier India の November 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The Big Fat Indian Wedding
With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.
An Organization Of Rainmakers!!!
Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.
Hospitality: A Rewarding Career Awaits
Delving into the roles and responsibilities that professionals in the field of hospitality can undertake in carving a rewarding career.
"India is my first baby!"
Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism, gets candid.
The Essence of Landscape Architecture
Innovative landscaping can enhance the luxury hospitality experience by enriching guest interaction with the natural world.
Teaching the Art of Tea
The first global tea artist from India, teaching the art of making and drinking fine tea, Susmita Das Gupta talks about her mission to make Indian specialty tea reach a global audience.
Feeding Profits
Food and beverage is driving revenues in hospitality in novel ways as hotels innovate with new-age experiences.
Acing the Revenue Game
Hotels are looking at new avenues to generate revenues that go beyond rooms and food.
The Power of Predictive Maintenance
A strategic approach to enable Indian hotels to become leaders in sustainable hospitality.
Shaping a Sustainable FUTURE
To mark the occasion of World Environment Day this month, we find out how the hospitality industry is paving the way for a greener, healthier tomorrow...