An Organization Of Rainmakers!!!

Rainmakers are revered for their ability to generate income (rain) for an organization by cracking deals, attracting clients/guests and holding on to them; often, for a lifetime... Revenue generation (rainmaking) is the job of everyone on the team.

- DOMINIC COSTABIR

Оrganizations make the mistake of leaning heavily on sales and marketing teams to bring in business and boost sales. Imagine having 100 people on the boat, but only five are rowing. Also, at times, some teammates may row in the opposite direction - how can the topline grow?

Everyone on your team must be part of sales and marketing. Yet, unintentionally, organizations actually turn their team against each other and even the customers/guests by providing preferential treatment and incentives to sales and marketing teams.