Why Restaurants Are Moving Beyond Third Party Aggregators
Hotelier India|May 2022
Although third-party aggregators improve discoverability by running discounts on the app to attract more users, these discounts bleed revenue from restaurants and push them into a perpetual price war
Rhythm Gupta
Why Restaurants Are Moving Beyond Third Party Aggregators

Тhe food behaviour of consumers has evolved drastically over the pandemic years. As dine-in options became more limited, more people turned to online ordering than ever before.

The global crisis made restaurant and takeaway businesses struggle to survive. And with a plethora of digital options now available, consumers are becoming more aware of delivery costs and have higher expectations for the entire delivery experience from start to the end.

According to a report on the Restaurant Industry & Market Evolution, restaurant operators said that they received 43% of online orders via direct channels. Still struggling to make ends meet in the current climate, many businesses have discovered that shifting to direct online ordering has been a real lifeline.

この記事は Hotelier India の May 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は Hotelier India の May 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

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