1-India Family Mart: A Big Deal In Small Towns

Value retail store 1-India Family Mart has pioneered the concept of meeting profits by virtue of large-scale reach and unique target audience segmentation, while maintaining quality at extremely competitive and affordable prices

- Surabhi Khosla

Delhi-based Nysaa Retail Pvt. Ltd, which operates a chain of value retail stores under the brand name 1-India Family Mart across Eastern and Northern India, has stepped up its expansion plans. The fastest growing value retail chain in India plans to invest 200 crore and open around 100 stores in the next fiscal.

1-India Family Mart has been consistently proving its mettle as one of the fastest growing value retail chains by providing affordable fresh fashion and general merchandise to its large customer base in Tier II and III cities. With its inception in 2013 and a vision to address the need of 75 percent of the population that resides in the small towns and cities of India, 1-India Family Mart looks to expand and accumulate around 12 lakh sq. ft. of retail space by 2020.

In an exclusive interview with IMAGES Retail, JP Shukla, Co-founder and CEO of 1-India Family Mart, talks about the thought behind starting his brand, the work that goes in catering to a small town, lower middle class audience and the company’s plans for the future.