Big Bazaar Begins Social Revolution with ‘Rupashree Raja'

What began as a social experiment turned into a mini-revolution thanks to the vision and large-heartedness of the people of Odisha.

What began as a social experiment turned into a mini-revolution thanks to the vision and large-heartedness of the people of Odisha. Big Bazaar announced their fashion event ‘Rupashree Raja’ to find a ‘woman of substance’ in the state of Odisha.

Conceived, coined and carried forward by retail giants Big Bazaar, Rupashree Raja was started as an attempt to honour and say thanks to every woman in Odhisa for their silent love, devotion, sacrifice in the face of obstacles. Big Bazaar – which is Future Group’s flagship hypermarket retail chain with presence in over 100 cities across the country and has a motto of ‘Making India Beautiful’ – announced the event on July , 2018. The event was inaugurated by Raj Banerjee, Chief Marketing & Experience Design – Future Retail Ltd, East.

Big Bazaar – which is known for offering good quality products at the lowest possible prices – conceived this revolutionary effort to find a ‘woman of substance’ who brings about a change to society in some form or the other.