Freshness Sealed

Superplum, a start-up backed by some of Silicon Valley’s most notable investors, is addressing Indian agriculture’s issues by building the country’s most sophisticated supply chain for fruits and fresh produce in the country. The company is bridging the gap between the farms and consumers by digitizing the fresh fruit industry.

-  Anurima Das

Superplum brings together multiple skillsets: agriculture technology, modern software, IOT technology and cold chain technology to provide a ground-up solution that works for both farmers as well as consumers. Superplum has farms across the country where the quality of the fruits is ensured at the source. All produce is carried from farms to retail stores in their innovative custom-designed temperature and humidity-controlled supply chain. Fruits are also lab tested for pesticides and chemicals.

A comprehensive technology platform by the startup, FreshManagerTM ensures traceability of every fruit right to the farm. The platform enables full transparency and allows the consumers to check lab-test reports and other product parameters at their fingertips. The company offers a unique Online/Offline retail experience. Consumers can buy online from their website, e-commerce sites such as Amazon and also see what fruits are in stock at fruit stores in their neighborhood. Every fruit is traceable to the farm with the help of a cloud-based management system and consumers can get full food safety, pesticide, and quality information using the brand’s app. It enables shoppers to cross-check lab test reports and even the temperature the fruit was transported at as well as farm-level quality parameters. This level of traceability and end-to-end digitisation is unique across the world. And in the world’s second-largest fresh produce market, it has the potential to bring a sea change in the agriculture economy.

To delve deeper into the story of the brand, we speak to Shobhit Gupta, CEO, Superplum.

What was the inspiration behind starting Superplum?