Retail Guru Michael Yacobian On Converting A Selling Environment Into A Buying Environment ​​​​​​​

Today’s Omni-shoppers are quick to shun the face-to-face interaction and dislike the feeling of being ‘sold to’. Instead, they enjoy being ‘helped to buy’, a behavior that Michael Yacobian has grasped and developed solutions for…

- Charu Lamba

The retail consumer is evolving every day. High disposable income, high spending capacity, more exposure to foreign products and the ‘shopanytime-you-want’ attitude has ensured that the customer stays the king - always. With time, the consumer preferences space has exploded. Constant connectivity, instant gratification and limitless resources have led to a massive change in shopping behavior.

Today’s Omni-shoppers are quick to shun the face-to-face interaction that had once been the very foundation of traditional shopping. They prefer Omnichannel purchase options with round-the-clock accessibility. They dislike the feeling of being ‘sold to’. On the other hand, they enjoy the feeling of ‘buying’ and more than that, they enjoy being ‘helped to buy’.

Retail guru, Michael Yacobian – CEO of Yacobian Top-Line Solutions – who has over 30 years of experience working with the finest retailers of the world, has grasped this concept extremely well and has over the year, developed solutions to convert ‘a selling environment into a buying environment’.

‘Buying Environment Behaviors’ is one such solution which is exclusive to Top-Line Solutions. It helps in shaping all physical and digital brand interactions with the customer to ‘buy’. Using Buying Environment Behaviors by stores usually results in more and larger transactions.