Spar Hypermarket Launches New Innovative Store Format

The latest store spans across 55,000 sq. ft. and has on offer over 50,000 products with 25 billing counters. The brand has designed the store to offer value in an engaging and interactive environment, using technology in new ways to deliver a truly amazing consumer experience…

- Charu Lamba

SPAR Hypermarket, part of the Dubai based Landmark Group, has introduced innovation-led experiential shopping at its new store in Vega City Mall, Bengaluru.

The latest store spans across 55,000 sq.ft and has on offer over 50,000 products with 25 billing counters. It has been designed to offer value in an engaging and interactive environment. The brand has used technology and product in new ways to deliver a truly amazing experience.

SPAR seeks to deliver on its four pillars – Fresh, Value, Choice and Service. The new store offers all these along with providing the consumer with an exhilarating experience. The store includes differentiated sections such as Wonder Years for kids, Beauty, Grandma’s Corner, Taste of India, Taste the World, Freshly, SPAR Natural to name just a few. The store uses technology in an innovative manner with self-assist kiosks, an interactive digital SPAR Studio and the SPAR play pad to deliver this.

In an exclusive interview with Indiaretailing. com, Rajeev Krishnan, Managing Director and CEO, SPAR Hypermarket spoke about how the retail chain is at the forefront of introducing various innovations and technological enhancements with a view to delivering a fulfilling shopping experience across demographics and age groups.

What was the need for introducing a new format (need for the intervention of innovative and interactive technology in the Retail /FMCG space) and how is it different from the previous stores?

At SPAR, innovation is in our DNA. Our endeavour is to enrich the shopping experience of our customers. The new SPAR store at Vega City Mall is a big step in this journey. It has been designed to offer value in an engaging and interactive environment. We have used technology and product in new ways to deliver a truly amazing experience.

What does experiential shopping mean to you?