Customer Experience is the new battleground of retail. Irrespective of the industry you are in, the consumers and employees expect you to deliver them personalised, easy and uni ed experiences similar to those provided by Google, Facebook, Amazon, WhatsApp and Apple.
![Your Guide To Being A Customer- Centric CIO](https://magarticles.magzter.com/articles/95/293147/5b5aba931e5ca/Your-Guide-To-Being-A-Customer-centric-CIO.jpg)
Customer Experience is the new battleground of retail. Irrespective of the industry you are in, the consumers and employees expect you to deliver them personalised, easy and uni ed experiences similar to those provided by Google, Facebook, Amazon, WhatsApp and Apple. These companies born in the digital age are reshaping consumer expectations. This shift in consumer behavior is both a huge challenge and a big opportunity.
The only sustainable way to innovate and deliver new experiences. Facebook leverages the content generated by its users to engage other users. In each of these cases, these new age digital companies are listening to their consumers, analysing their inputs and reshaping the experience. To compete and win in this new world, business must learn to co-create experiences by
Proactive Conversations: Proactively engaging their customers by initiating contextual conversations about their experience across the customer journey.
Real-time Action: Responding to each conversation in a coordinated and meaningful manner.
Continuous Improvement: Draw out insights from the conversation to improve existing experiences or design new products, services or experiences.
この記事は Images Retail の July 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Images Retail の July 2018 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
![The Good Side of Reselling](https://reseuro.magzter.com/100x125/articles/95/1743549/Rp4f-wQZD1719229974094/THE-GOOD-SIDE-OF-RESELLING.jpg)
The Good Side of Reselling
Recommerce offers a sustainable approach by refurbishing and reselling used electronics, thereby extending their lifespan and reducing the overall environmental impact
![Why is CGI marketing gaining popularity among brands?](https://reseuro.magzter.com/100x125/articles/95/1743549/FZA2jaB9N1719229729938/WHY-IS-CGI-MARKETING-GAINING-POPULARITY-AMONG-BRANDS.jpg)
Why is CGI marketing gaining popularity among brands?
Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery-driven advertising
![Getting Data Analytics Right](https://reseuro.magzter.com/100x125/articles/95/1743549/bKOh7Bd7W1719229525231/GETTING-DATA-ANALYTICS-RIGHT.jpg)
Getting Data Analytics Right
Industry experts on how to make the most of data analytics to be able to make decisions that add value to the business
!['Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'](https://reseuro.magzter.com/100x125/articles/95/1743549/2Dz-qeHJt1719229108768/RELIANCE-RETAIL-EYES-BLOCKCHAIN-FOR-SECURITY-5G-FOR-ARPOWERED-INSTORE-NAVIGATION.jpg)
'Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'
Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company's technology investments, strategy and focus areas
![A New Approach to Profitability](https://reseuro.magzter.com/100x125/articles/95/1743549/lejQAQrcV1719228780272/A-NEW-APPROACH-TO-PROFITABILITY.jpg)
A New Approach to Profitability
Key areas in which shopping centres are doing things differently than before to improve mall economics
!['Bhumi World's Outlet Mall to start by December 2024'](https://reseuro.magzter.com/100x125/articles/95/1743549/eNx_1WTDS1719228445819/BHUMI-WORLDS-OUTLET-MALL-TO-START-BY-DECEMBER-2024.jpg)
'Bhumi World's Outlet Mall to start by December 2024'
The outlet mall will be first-of-its-kind housing brands that will offer discounts on all products round the year
!['Achieving ₹100 crore a month revenue gave us wings to soar higher'](https://reseuro.magzter.com/100x125/articles/95/1743549/hKO_3145y1719228070353/ACHIEVING-100-CRORE-A-MONTH-REVENUE-GAVE-US-WINGS-TO-SOAR-HIGHER.jpg)
'Achieving ₹100 crore a month revenue gave us wings to soar higher'
V Muhammad Ali, CEO Forum Malls, Prestige Group, speaks about Forum South Bengaluru entering the Big Billion Club and upcoming projects under Forum 2.0
!['Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'](https://reseuro.magzter.com/100x125/articles/95/1743549/TrCqYwnA71719227523762/SHOPPERS-STOPS-BIGGEST-DIFFERENTIATOR-IS-BRAND-EXPRESSION-AT-ITS-BEST.jpg)
'Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'
In an exclusive interview, Kassim speaks about the company's strategy for its beauty business, its plans across channels and its ambitions to supply to every beauty retailer in the country
![May Sees Over 162 New Store Openings](https://reseuro.magzter.com/100x125/articles/95/1743549/QzRQb9yBc1719227291990/MAY-SEES-OVER-162-NEW-STORE-OPENINGS.jpg)
May Sees Over 162 New Store Openings
With over 63 new stores opening in the region, North led the charge.
![Spotlight on Innovation and Excellence in India's Retail Sector](https://reseuro.magzter.com/100x125/articles/95/1743549/_OFxGez5w1719226505423/SPOTLIGHT-ON-INNOVATION-AND-EXCELLENCE-IN-INDIAS-RETAIL-SECTOR.jpg)
Spotlight on Innovation and Excellence in India's Retail Sector
Powered by Vegas, the 20th edition of IMAGES Retail Awards, involved industry-wide voting from over 111 of India's leading shopping centres