The 4 Day Week, a new model of work fit for the digitally driven 21st century, the Fourth Industrial Revolution, and the age of climate disaster, is my answer to the productivity problem that plagues many Organisation for Economic Co-operation and Development (OECD) countries, both developed and developing. Now, I accept there may be macroeconomic, infrastructural, political, industrial, and other legacy issues that affect the overall productivity of a given nation.
For example, in New Zealand, where I live, policymakers, government ministers, and business leaders continue to grapple with the decades-old problem of concentration risk in an economy that is heavily skewed towards primary industry and tourism, two sectors which cannot be endlessly scaled up without concomitant effects on the natural environment, and which are highly vulnerable in the face of unpredictable climate events, a volatile dollar, and global issues such as COVID-19.
With these factors in mind—and while mulling over data about UK and Canadian office workers which found that on average, they were productive for only 1.5 to 2 hours in a standard eight-hour day—I conceived the 4 Day Week, a productivity-focused, reduced-hour model of work that embraces time as the scarce resource, posing the challenge to an existing workforce in an organisation to deliver their current productivity in four standard days rather than five.
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Trust is a must
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Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
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Plan backwards
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For a sweet deal
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Beyond the call of duty
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