Author Jim Rohn said, “A good service leads to multiple sales.
If you take good care of your customers, they will open doors you could never open by yourself.” This is exactly what a brand should imbibe and religiously follow. It plays a crucial role not only in our industry but in all that offer any kind of service and deals with customers. Universally, it is after sales service that plays the key role than the sale itself, to make the buyer your customer.
After-sales service is key to building consumer loyalty and to ensure consumer retention. It will help not only develop loyal customers but also build a strong brand connect with your audience. An impressive after-sales service makes you win the customer and his trust for a lifetime. The underlying fact being that they would not only prefer the brand but also promote it further. There are many brands that put in efforts to offer the best to their customers in the form of value added features, freebies, etc. But the real winners are those that stick to consumers even after the sale and provide them with regular service.
この記事は Indian Management の May 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Indian Management の May 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Trust is a must
Trust a belief in the abilities, integrity, values, and character of any organisation is one of the most important management principles.
Listen To Your Customers
A good customer experience management strategy will not just help retain existing customers but also attract new ones.
The hand that feeds
Providing free meals to employees is an effective way to increase engagement and boost productivity.
Survival secrets
Thrive at the workplace with these simple adaptations.
Plan backwards
Pioneer in the venture capital and private equity fields and co-founder of four transformational private equity firms, Bryan C Cressey opines that we have been taught backwards in many important ways, people can work an entire career without seeing these roadblocks to their achievements, and if you recognise and bust these five myths, you will become far more successful.
For a sweet deal
Negotiation is a discovery process for both sides; better interactions will lead all parties to what they want.
Humanise. Optimise. Digitise
Engaging employees in critical to the survival of an organisation, since the future of business is (still) people.
Beyond the call of duty
A servant leadership model can serve the purpose best when dealing with a distributed workforce.
Workplace courage
Leaders need to build courage in order to enhance their self-reliance and contribution to the team.
Focused on reality
Are you a sales manager or a true sales leader? The difference, David Mattson, CEO, Sandler® and author, Scaling Sales Success: 16 Key Principles For Sales Leaders, maintains, comes down to whether you can see beyond five classic myths that we often tell ourselves about selling.
